ARTV, a French language Quebec TV channel specializing in arts and culture broadcasts, wanted to make live performance available to a wider audience. Réalisations-Montréal, in collaboration with Atelier Muse created ARTVscope, an oversized telescope which allowed the public to “attend” sold out shows.
ARTVscope was installed outside various venues and theatres. By pointing it on the building, people could view a live stream of the live performance taking place inside. Users were also allowed to control their viewing experience, zooming in and out, changing camera angles etc. ARTVscope was installed in the midst of 6 art and music festivals and offered a unique interactive experience of 250 shows to more than 30,000 spectators.
Credits: video: Réalisations-Montréal / music: VYVCH (source: freemusicarchive.org, CC License)
ARTVscope received the following awards and distinctions:
2011 – One Show Entertainment, Certificate of Merit
2011 – One Show Digital, Certificate of Merit
2011 – CREA Awards, Grand Prize
2011 – Marketing Awards, Silver
2010 – Canadian Digital Marketing Awards, Gold
2010 – Media Innovation Awards, Innovation in Experiential, Special Events, Silver