We integrated fashion, beauty and interactivity, to enhance the customer experience of Tabú Ultra Lounge inside the MGM Grand. Réalisations-Montréal created a whole range of imagery around the themes of fashion and beauty, projected onto surfaces and onto a wall installed to show morphing effects.
With the help of a thermal detection system, the imagery ‘interacts’ with guests as they walk by, set their drinks down or even as they dance on the tabletops. Tabú set the standard for what would become a staple of the hospitality industry in Las Vegas and received more awards following its opening than all of its competitors.
Credits: video: Réalisations-Montréal / music: Tab and Anitek (source: freemusicarchive.org, CC License)
Tabù received the following awards and distinctions, making it the most decorated Ultra Lounge of its time.
2004-2006-2007- Best of Reader’s Pick, LV Review Journal
2006-2007- Southern Nevada Hotel Concierge Association
2004-2005-2006- Best Lounge, Club System International
2003-2004-2005- Best of the Valley, Las Vegas CityLife
2004- Epicuran Awards, LV Life Magazine, Best Lounge
2004- Annual Visitor’s Choice, What’s On Magazine, Best Lounge
2004- Reader’s Choice Award, Las Vegas Weekly, Best Lounge
2004- Club System International, Best video System
2004- Time Magazine Cover Page (July 26, 2004)
2002- Showbiz Magazine, Top Dance Club